Possible Spoilers Here – I have been letting this film sink in. And have had more than the typical quick convo with D after the movie. Its been a few days now and I have already recommended it to a few people. This is truly a great movie. Michael Keaton lands every single note in key. The film deals with so many things including psychology, incentive, behavior, marketing, real estate, Realpolitik, history and of course, burgers fries and milkshakes. Full disclosure, I went to Mikey D’s directly before and after I saw this film. I won’t get into deforestation for cattle raising or the Disneyfication of our culture here. Suffice it to say, a McDonald’s opened not so gracefully in the Vatican itself a few weeks ago. Sure the Bishops are denouncing but if you stay up late, who knows, you might see Francis himself sneak in there for some fries at midnight.
The film is about the hubris of a man. And as his empire grows his ethical choices sour. Most relevant, he decides to not be a man of his word following an important deal. He cuts corners on quality. He dumps his wife for no legitimate reason. He enacts revenge when it is not necessary. His business philosophy became, in short, not “Only the Paranoid Survive” but “Only the Ruthless Survive”. Curiously, the lies he told himself became the reality that he became wealthy enough to own and tell others. His own myth maker. A good storyteller. …And posthumously, known as a great philanthropist due to the work of his third wife.
The spin is on, big time, with Ray Kroc. I actually thought he was the founder of McDonald’s. That’s all I ever knew. I had no idea that the “speedy system” belonged to two brother’s from California. That their original burger stand, called McDonald’s, was what Kroc took and transformed into the international behemoth, the good, bad and ugly thing some of us love to hate and some of us… don’t bother us, we are eating our Big Mac. The bottom line is that Ray Kroc envisioned a need, he knew this country would grow in all directions and he wanted there to be a church, Old Glory flying and a the Golden Arches in every town in America. And that you could get that same burger under the same lighting, for essentially the same price — anywhere. This truly horrifies some people, like the McDonald’s bothers when profit came before quality and exalted others, those travelers on lonely roads in the middle of nowhere or people hoping to get a franchise and make the promised land work for them. It’s an amazing and complex story that is well told here, honestly, with powdered milk and all, for you to chew on.